Macy’s, one of America’s biggest department stores, is about to undergo major retail changes. Macy’s CEO Tony Spring recently issued a clear warning to customers. He says 2025 will bring tough changes to Macy’s stores, including store closures and price increases. If you shop at Macy’s, it’s important to understand what these store changes mean for you.
Macy’s is rolling out a “Bold New Chapter” strategy focused on modernizing its retail operations. This includes closing 150 underperforming Macy’s stores by the end of 2026. In early 2025, 66 Macy’s store closures were already completed across 22 states such as Minnesota, Oregon, and California. These Macy’s store closures are part of a wider effort to focus on profitable locations and improve overall business health.
Alongside the closures, Macy’s is investing in remodeling about 350 stores. So far, 125 Macy’s store remodels are completed and showing strong sales performance. Macy’s plans to also open smaller-format Macy’s stores, which are designed to better meet customer needs in a changing retail environment. New store locations for Macy’s brands Bloomingdale’s and Bluemercury are also planned in 2025.
The retail landscape is evolving rapidly. Online shopping continues to grow, and Macy’s is adapting by closing less profitable stores and focusing on core locations. Macy’s CEO Tony Spring explained that these store closures will help Macy’s concentrate resources and improve customer experiences in remaining stores.
Another challenge Macy’s faces is pricing adjustments. Due to tariffs on Chinese imports introduced during the Trump administration, Macy’s has had to cut back merchandise orders from China. This has led to selective product discontinuations and some price increases in Macy’s stores. Macy’s will use a “surgical” pricing approach, raising prices carefully on select items to maintain value for customers while managing higher costs.
Macy’s has lowered its profit forecast for 2025, partly due to tariff impacts and slower consumer spending. Macy’s now expects adjusted earnings per share between $1.60 and $2.00, down from previous estimates. The retailer still projects sales between $21 billion and $21.4 billion for 2025, which is lower than last year’s $22.29 billion.
These changes in Macy’s profits and sales forecasts reflect the challenges facing the retail industry. Macy’s CEO warns customers to prepare for store closures and price hikes while promising improved shopping experiences in remodeled stores.
If you frequently shop at Macy’s, you may notice some of your local Macy’s stores closing in 2025. Others will be remodeled with updated layouts and better designs. Macy’s smaller-format stores may offer a more personalized shopping experience and greater convenience.
Some products might be discontinued or have higher prices due to tariffs and supply chain issues. Macy’s CEO Tony Spring emphasized the company’s commitment to delivering fair value and quality despite these challenges.
Macy’s is not alone in facing a tough retail market. Many department stores and retailers are adjusting their business models in response to e-commerce growth and changing customer behavior. Macy’s plan to close underperforming stores, remodel others, and introduce smaller stores reflects a strategy to stay competitive.
CEO Tony Spring is focused on creating a stronger, more modern Macy’s that meets customer expectations in 2025 and beyond. Customers should be prepared for a different Macy’s shopping experience, marked by a mix of store closures, remodeling, and selective price adjustments.
Macy’s CEO Tony Spring has been transparent about the difficulties ahead. Harsh store changes are necessary for Macy’s survival and future success. While some shoppers may find these changes challenging, Macy’s goal is to improve its brand, product assortment, and store experience.
Stay tuned for updates as Macy’s continues to evolve its store footprint, pricing strategy, and customer service. Macy’s customers can expect a more focused and modern retail experience, even if it means adjusting to fewer stores and some price increases.
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