Hailey Bieber Net Worth 2025 Soars After $1B Rhode x e.l.f. Beauty Deal

Hailey Bieber has officially reached mogul status. In 2025, her skincare brand Rhode was acquired by e.l.f. Beauty in a major $1 billion deal. The partnership between Rhode and e.l.f. is now one of the most talked-about moves in the beauty industry this year.

This headline-making deal has also skyrocketed Hailey Bieber’s net worth, drawing attention not just from fans but also from financial and beauty industry analysts.

Rhode x e.l.f. Beauty Deal Changes the Skincare Game

Hailey Bieber launched Rhode in 2022, branding it as clean, minimal, and effective skincare that doesn't break the bank. Fast forward to 2025, and the brand caught the eye of e.l.f. Beauty, the publicly traded cosmetics giant known for affordability and cruelty-free formulas. The deal includes an estimated $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million in performance-based payouts over three years.

By acquiring Rhode, e.l.f. cosmetics strategically entered the premium skincare space while expanding its Gen Z customer base. The Rhode x e.l.f. alliance is being viewed as a blueprint for future celebrity brand acquisitions.

Hailey Bieber Net Worth 2025: How the Deal Boosted Her Fortune

Before this landmark sale, Hailey Bieber’s net worth hovered between $20 and $30 million, based on her modeling career, endorsements, and influencer partnerships. After the Rhode x e.l.f. Beauty merger, financial experts estimate Hailey Bieber net worth 2025 has jumped to around $300 million.

She’s not just cashing out either. Hailey will continue to lead the brand’s vision as the Chief Creative Officer and remain heavily involved in innovation. Her stake in elf stock and future Rhode performance will likely keep adding to her wealth.

Rhode Elf Partnership Pushes the Brand Into Global Spotlight

The collaboration between Rhode and elf means much more than a change in ownership. Rhode Elf is expected to grow faster with access to global distribution channels and retail partnerships like Sephora and Ulta. The brand’s clean image, viral TikTok reviews, and signature peptide lip treatments are now part of a billion-dollar portfolio.

With Hailey Bieber staying on board and e.l.f. beauty handling scale, Rhode elf might soon become a household name beyond the United States.

Justin Bieber Net Worth Also in the Spotlight

While Hailey has made headlines for her new billionaire brand move, fans are also curious about Justin Bieber’s net worth. In 2025, Justin is still estimated to be worth between $200 and $300 million. His income streams include royalties, streaming, real estate, brand deals, and a historic $200 million catalog sale.

Combined, the Biebers are fast becoming one of the wealthiest and most business-savvy couples in the celebrity world.

Elf Cosmetics Stock Surges After Rhode Acquisition

Investors took notice the moment e.l.f. beauty announced the Rhode acquisition. Elf stock saw an immediate surge, with analysts praising the brand’s bold move. The addition of Rhode not only diversifies e.l.f.’s portfolio but also solidifies its position as a leader in Gen Z-focused beauty.

Wall Street now views the Rhode elf partnership as a strategic turning point that could fuel revenue growth for years.

What’s Next for Rhode and e.l.f. Beauty?

With Rhode remaining a standalone brand under the e.l.f. umbrella, it will now expand to international markets and launch in physical stores. Fans can expect more skincare innovations and possibly a crossover into makeup or wellness categories.

Hailey Bieber will guide the next chapter of Rhode’s creative journey, ensuring the brand’s vision remains intact. With increased resources and a wider distribution network, Rhode is set to become even more influential in the beauty space.

The Rise of Hailey Bieber as a Beauty Industry Powerhouse

This billion-dollar Rhode elf deal shows how much influence Hailey Bieber now has—not just as a model or influencer, but as a serious businesswoman. She created a brand from scratch that not only competed in a crowded market but also attracted a strategic acquisition from a publicly traded powerhouse like e.l.f. beauty.

With Hailey Bieber net worth 2025 surging and Rhode hitting new heights, this deal cements her status among the top celebrity entrepreneurs of the decade.

Rhode and e.l.f. beauty have reshaped the modern beauty playbook with this $1 billion deal. Hailey Bieber’s net worth now reflects the impact she’s made—not just on fans, but on the industry as a whole. With the elf rhode partnership moving full speed ahead, the next few years could define the future of celebrity-backed brands.

Whether you’re watching Hailey Bieber, tracking elf stock, or stocking up on Rhode skincare, this is a beauty business story that’s just getting started.