Google could soon acquaint free TV channels with its streaming platform

Google could soon acquaint free TV channels with its streaming platform

Google could before long add free TV channels to Google TV on its partner smart TVs and own streaming hardware, which could make catching a Chromecast somewhat more attractive to cable clients.

Google has effectively held discussions with free, ad-supported streaming television (FAST) distribution channels per a Protocol report. These channels would include close by the organization’s present paid bouquet of services, from YouTube TV to the gathering of extra supported streaming platforms. These FAST channels would likewise pack advertising breaks and onscreen watermarks, similar to linear channels you can access with an antenna. The report adds that it very well might be possible for Chromecast clients to browse these channels through a dedicated live TV menu.

The reputed move comes after TV producers and content providers, as Samsung, Amazon, and Roku, have seen an uptick in FAST channels’ providers. It’s muddled what channels Google might add to its platform, yet the options will in any case give potential purchasers one more motivation to catch the organization’s streaming hardware.

Concerning the reputed launch date, Protocol proposes Google could report the feature in the coming months however places a mid 2022 introduction, in accordance with TV makers.

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