McDonald’s is adding to its year-old bakery item selection with the presentation of a new glazed donut.
The new sweet treat hits menus at its United States restaurants starting on September 1 for a restricted time frame. McDonald’s said the doughnut is covered in a sweet frosting that destroys to make it shareable. Like its other bakery items, which incorporates an apple fritter, a blueberry muffin and a cinnamon roll, the doughnut is additionally accessible the entire day.
The doughnut is the first change to its McCafé Bakery lineup, which launched in November 2020 to assist with boosting its once-lagging breakfast sales. Changing its breakfast lineup has helped McDonald’s chance around sales during the significant part of the day, particularly as opponents support theirs.
Wendy’s (WEN) reported last week it’s spending an extra $10 million to advertise breakfast this year, welcoming its general spending on breakfast advertisements to $25 million in 2021. Dunkin’ has tested out healthier alternatives and launched a plant-based breakfast sandwich, while Taco Bell attempts to bait individuals in with breakfast tacos, burritos, and quesadillas.
McDonald’s is coming off a strong quarter with sales at US stores open at least 13 months jumping 25.9%. The organization credited its BTS meal and crispy chicken sandwich for its explosive development.