NFL has a new halftime show sponsor

  Apple Music is supplanting Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was declared Friday and financial terms weren't uncovered. In a statement, the NFL said that it “couldn’t think of a more appropriate partner” for the show. The halftime show is most-watched musical performance of the year, with 120 million individuals watching the current year's performance. Apple Music's sponsorship starts at the next Super Bowl on February 12, 2023, in Glendale, Arizona. More insights concerning the show, including performers, will be released in the coming months on Apple Music's social platforms. Pepsi (PEP) has been the NFL's halftime show sponsor for the past decade. Nonetheless, it declared in May that it was finishing its halftime show sponsorship, but it actually stays the league’s official soft drink after a 10-year deal struck last May. Pepsi isn't the only beverage brand dialing back its presence at the major event. Anheuser-Busch reported recently that it finished its over 33-year-old exclusive deal with the Super Bowl, permitting other alcohol brands to hop in. For example, Molson Coors (TAP) immediately bought a 30-second spot. The Super Bowl routinely gets in excess of 100 million watchers in the US, a gold mine for advertisers. Fox, which is broadcasting the next year's game, is “nearly sold out of commercial inventory,” with several spots going for “north of $7 million.”