Fitbit today divulged its new lineup of smartwatches and a new fitness tracker, and obviously the shiny new's proprietor has heavier influence this time around. In front of the Pixel Watch carrying Fitbit to Google's hardware lineup, "Fitbit by Google" is by all accounts the new branding for the organization. On the off chance that you head over to Fitbit.com today, you'll take note "by Google" added to the site's navigation menu. The association doesn't show up serious areas of strength for as a few past models, for example, when Google's own smartwatch platform was branded as "Wear OS by Google" - that branding has generally disappeared as of now as the platform becomes more adaptable for partners. Rather, the "Fitbit" and "by Google" branding bits are separated. On the website, the branding should be visible on inverse sides of the screen, with "Fitbit" on the far left. In the mean time, "by Google" is just seen on the extreme right. For the time being, the brand's applications, social media accounts, and different entities don't have this new "by Google" expansion. Some promo pictures for the Fitbit Sense 2 and Fitbit Versa 4 shared in front of the present divulge additionally showed the new branding. This is the strongest presence Google has taken in the Fitbit brand to date following its acquisition of the organization in 2021. This likewise comes in front of the Pixel Watch, which will be the primary Google-branded product with native Fitbit integration. Fitbit is likewise now noticeably exhibiting the Pixel Watch on its own online store, with the tagline "Help by Google. Health by Fitbit." Fitbit likewise exhibited a couple of additional photos of the Pixel Watch which we've seen previously, yet that give us a superior gander at Fitbit integration on the Wear OS smartwatch.