Justin Bieber Drops Surprise Album ‘SWAG’ with Full Tracklist and Star-Studded Features

Los Angeles, July 11, 2025 – Global pop icon Justin Bieber has stunned fans with the surprise release of his highly anticipated seventh studio album, "SWAG." The album, which dropped at midnight on July 11 without prior notice, marks Bieber’s first full-length project since Justice in 2021.

The 21-track album showcases Bieber’s evolving artistry and personal growth, featuring a mix of introspective melodies, upbeat trap, and emotional vocals. SWAG includes notable guest appearances by artists such as Gunna, Sexyy Red, Dijon, mk.gee, Cash Cobain, and Lil B.

What’s on the Tracklist?

The full SWAG tracklist includes:

1. Yukon

2. All I Can Take

3. Standing on Business

4. Lights Out

5. What Would You Do

6. Changes
   ... and 15 other genre-blending tracks that reflect a more mature and refined sound.

The production team behind the album includes acclaimed names like Daniel Caesar, Dijon, Carter Lang, and mk.gee, giving the album a deeply experimental and layered feel.

A New Chapter for Bieber

Sources close to the artist say the album’s themes explore Bieber’s journey into fatherhood, married life, and mental clarity. The unannounced drop came just one day after Bieber launched his new fashion brand, SKYLRK, further signaling a powerful creative rebranding.

Hailey Bieber, who features heavily in the visuals and rollout, took to Instagram to show her support. She reshared the album art with the message: “Is it finally clocking to you f—king losers?”, in defense of recent rumors about their relationship.

A Billboard Rollout and Global Buzz

Hints of the surprise release surfaced earlier this week when billboards promoting SWAG appeared in Reykjavik, Los Angeles, and Times Square, teasing song titles and collaborators. Fans speculated a drop was imminent, but few expected a full album.

Streaming platforms were updated just after midnight, sending fans into a frenzy as #SWAG and #JustinBieber trended globally on Twitter and TikTok within minutes of the release.

Beyond Music: The SKYLRK Brand

Coinciding with the album drop, Bieber unveiled SKYLRK, a new streetwear label offering elevated pieces like oversized hoodies, mules, slides, and sunglasses. The collection is seen as a more polished successor to Bieber’s Drew House and is already gaining traction with Gen Z buyers and fashion influencers.

What’s Next?

Industry insiders expect the singer to follow the release with music videos, exclusive interviews, and possibly a global tour announcement in the coming weeks. With SWAG, Justin Bieber reclaims his sound and identity — bridging the gap between his teen "swag" era and his matured present.