[July 8, 2025] — United States:
McDonald’s has made a major nationwide announcement that is set to reshape its breakfast and snack menus. The fast-food giant confirmed the launch of a new Spicy McMuffin line and the long-anticipated return of its iconic Snack Wraps. The changes are part of McDonald’s broader 2025 menu strategy aimed at appealing to evolving consumer preferences.
Starting Tuesday, July 8, McDonald’s will roll out its new Spicy McMuffin sandwiches across participating U.S. restaurants. The new breakfast items feature a bold Spicy Pepper Sauce made with habanero and creamy mayonnaise, offering customers a flavorful kick to start their mornings.
The Spicy McMuffin line includes three variations:
Spicy Egg McMuffin
Spicy Sausage McMuffin
Spicy Sausage McMuffin with Egg
The sandwiches will be available during standard breakfast hours until 10:30 a.m. local time.
“We know our customers are seeking more variety and bolder flavors,” said McDonald’s U.S. Chief Menu Officer in a press release. “The new Spicy McMuffin delivers just that—heat, flavor, and satisfaction.”
In addition to its new breakfast lineup, McDonald’s confirmed the return of its popular Snack Wraps starting Thursday, July 10. Initially discontinued in 2016, the Snack Wraps have remained one of the most requested items by fans, frequently trending across social media.
The returning Snack Wraps will feature:
A crispy McCrispy chicken strip
Shredded lettuce
Cheddar and Monterey Jack cheese
A soft flour tortilla
Optional sauces: Classic Ranch or the new Spicy Pepper Sauce
Unlike the previous version, the wrap will only be offered with crispy chicken. It will be available after breakfast hours and into late evening.
According to McDonald’s, this time the Snack Wrap is not a limited-time item but a permanent addition to the core menu at participating locations.
The dual launch highlights McDonald’s shift toward bolder flavors and customer-driven innovation. The introduction of spicy breakfast options caters to a growing trend—especially among Gen Z consumers—who favor heat in their meals. Meanwhile, the return of the Snack Wrap responds directly to customer nostalgia and social media demand.
Industry analysts see this move as a response to growing competition in both breakfast and snack categories. Chains like Wendy’s, Taco Bell, and Popeyes have made aggressive plays in the spicy and handheld snack segments.
Prices may vary by region, but early estimates suggest:
Spicy McMuffins will start at $3.29
Snack Wraps will be priced around $2.99, available a la carte or as part of combo meals
Customers can order via McDonald’s app, drive-thru, dine-in, or third-party delivery platforms like Uber Eats and DoorDash.
Within hours of the announcement, hashtags like #SnackWrapsAreBack and #SpicyMcMuffin began trending across Twitter (X) and TikTok. Thousands of users have already shared countdowns, food reviews, and nostalgic memories tied to the original Snack Wraps.
McDonald’s has hinted at more product innovations later in the year, with a focus on regional flavor twists and digital-exclusive items. For now, this announcement is expected to boost foot traffic and re-engage longtime fans.
Consumers are encouraged to check local availability and look for deals through the McDonald’s app or loyalty program.
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