Puerto Rican-Dominican reggaeton Latin trap artist Ozuna — who is behind one of the greatest hits of the year “Taki” with Selena Gomez, Cardi B and DJ Snake — was the biggest winner of the 2019 Billboard Latin Music awards on Thursday night.
Ozuna, who had effectively broken the record of most nominations — he got 23 crosswise over 15 different categories, broke another record by winning awards, the most wins in one year.
Ozuna brought home the top award of the night, craftsman of the year, just as top Latin album of the year and Latin rhythm album of the year for his 2017 album “Odisea.”
Fellow chart-topping artists and urban singers Bad Bunny and Nicky Jam followed Ozuna with 4 wins and 5 wins respectively. One of Nicky Jam’s wins was for the hit “X,” alongside Colombian reggaeton star J Balvin.
Urban sorts captured numerous wins at the Latin Billboards, viably reflecting how reggaeton and Latin snare have powered the enduring development of Latin music universally as of late, subsequent to being essentially commanded by Mexican Regional music, pop and tropical types.
Reggaeton super hit “Te Boté” with Puerto Rican craftsmen Nio García, Casper Mágico, Darell, Bad Bunny, Nicky Jam and Ozuna — which arrived on both the Billboard’s Hot Latin Songs graph and the Hot 100 music charts in 2018 — won three awards, including hot Latin song of the year and streaming song of the year.
The masterminds behind “Te Boté,” Nio García and Casper Mágico, disclosed told they still remember the day they sat down in a carpeted floor in Orlando to write the song — not imagining it would ever become a Billboard-winning hit.
“One of the key factors is to make sure we do good music, but by doing that we also got a super remix,” said Casper Mágico. “But we never imagined that it would become such an important hit,” added Nio García.
Another reggaeton singer, Annuel AA, likewise brought home an honor in the class of best new artist.
In the midst of the reggaeton wave, Latin pop kid band CNCO took three successes — including Latin pop album of the year, subsequent to playing out their bilingual single “Pretend” on the Billboards Latin stage.
“If you feel comfortable with it, we should do it more. A lot of people are now doing songs in Spanish and in English now,” bandmate Joel Pimentel, who grew up singing mainly in English, told NBC News. “We do encourage people to go out and do it [singing bilingual songs] because people will like it.”
Mexican trio Reik won Latin pop melody of the year for their hit “Me Niego” with Ozuna and reggaeton goliath Wisin, grasping a developing trend of blending urban music with pop.
The Latin Billboards additionally displayed the ascent of female urban craftsmen, for example, Anitta, Becky G, Karol G and Natti Natasha — every one of whom landed designations over the male-overwhelmed type.
Dominican urban vocalist Natti Natasha turned into the principal female artists to win in the Best New Artists category in no less than four years. She was assigned with individual Colombian reggaeton singer Karol G in the same category.
“In many ways, we’ve been building our own path,” said the Colombian reggaeton singer in Spanish during Latin Music Week in Las Vegas. “I feel like there was a lack of habit of listening to us and listening to our lyrics in urban music… But the fact is that the doors have opened up for us now.”
While no less than 13 women were named for Billboard Latin Music grants, Natti Natasha was one of three ladies who caught wins on Thursday night. Shakira was the other champ, who landed two honors. Cardi B won hybrid artist of the year with “I Like It,” with J Balvin and Bad Bunny.
“If we’re all going to be about girl power, it’s more about acting the part and not just talking about it,” said Becky G.
Other nominees and crowd favorites performed during the award show in the Mandalay Events Center in Las Vegas.
J Balvin brought his Coachella collaborations to the Billboard Latin Music stage, singing hits with Spanish singer Rosalía and Grammy-nominated musician Sean Paul, among other performances.
A day before Sean Paul and J Balvin took the Latin Billboards stage to sing hit “Contra La Pared,” the Recording Industry Association of America (RIAA) awarded the artists with a Platinum Award.
“It was a surprise for me. I didn’t think that it had been streamed so much,” Sean Paul told NBC News. “It’s been about a month now, and it’s a big streaming record for me right now.”
Ozuna dropped a new remix of his song “Baila, Baila” during the Billboard Latin Music show, including reggaeton giants Daddy Yankee, J Balvin and Anuel AA.
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