Assuming that you’ve been putting off setting a booking for Ford’s forthcoming EV F-150, you’re in for some awful news. There aren’t any more. Reservations. The organization has allegedly gotten 200,000 orders for the model and aren’t taking any more.
As Ford CEO, Jim Farley, reported on a live broadcasting of CNBC Investing Club Thursday, “we are completely oversubscribed with our battery electric vehicles, Lightning especially.”
“We had to stop reservations we got so many,” he added. “We stopped at 200,000, and those are orders. Hard orders.” That’s unlike the Maverick, which saw 100,000 reservations in the first two months after its debut but did not require potential buyers to actually put down a cash deposit so anyone could add their name to the list, financially risk-free.
Indeed, even with this recently installed cap, Ford faces a critical creation challenge. Farley noted during the show that full creation limit with respect to the Lightning right now sits at “70,000 or 80,000 units.” Don’t worry in case you’re now on the reservation list, Ford is as of now searching for ways of helping its EV yield.
“We’re going to try to double that,” Farley told CNBC host Jim Cramer. “We’ve done it in the past. Don’t bet against Ford when we have to increase capacity. This is what we do.”
Initial deliveries for the F-150 Lightning are scheduled for the middle of 2022.