In recent times, marketing has become more digital than ever before.">
In recent times, marketing has become more digital than ever before. Through the use of technology and social media, advertising brands and businesses are now seamless and leading to a wider audience reach worldwide. Unfortunately, many marketers are still stuck with the traditional methods of advertisement, leaving the digital marketing scene for creative and modern minds. Ayoub Marchich is one of the creative marketers who has adopted the best digital marketing tools for advertisement. The budding entrepreneur has picked a niche of branding upcoming artists, social media influencers, and others who look to grow in the entertainment industry. Ayoub is the CEO of Adz.ma Agency, AlloMyStar project. For over six years, he has harnessed the powers of the internet through digital and online marketing. Ayoub realizes that the marketing industry will function better by utilizing digital marketing tools. This led him to establish one of Africa’s leading digital marketing agencies. Ayoub Marchich’s digital marketing company has helped a lot of artists, singers, and social media influencers, by increasing their online presence massively as they look to grow in their entertainment careers. The young entrepreneur uses digital marketing adverts and social media platforms like YouTube, Facebook, Google ads, TikTok, and more, to reach a wide stream of audience. According to him, aspiring artists in the entertainment industry must put in a lot of sacrifices. “You need to put yourself out there. So my marketing agency sets the objective of helping young artists get to the right road and stay on track. I suggest the use of technology for this, particularly online marketing and adverts,” He says.