Spotify has officially introduced Reserved, a new Premium feature that provides eligible fans with access to concert tickets before they become available to the general public. Here’s what users need to know.
Reserved by Spotify Debuts in the United States
A few weeks after announcing Reserved, Spotify has now rolled out the new Premium benefit designed to reserve up to two concert tickets for some of an artist’s most loyal fans.
The feature launched today “in partnership with Live Nation, and powered by Ticketmaster,” and is currently available to Premium subscribers in the United States who are at least 18 years old.
Spotify explained how the new system works:
“With Reserved, we identify an artist’s most dedicated fans and hold two tour tickets for them to purchase before the general sale goes live. Eligibility is based on a wide range of signals like streams, saves, and shares, as well as location, to make sure offers reach fans who are likely to attend.”
The company noted that it is intentionally withholding certain details about how eligibility is determined in order to prevent users from attempting to game the system or interact with the feature “strategically rather than genuinely.”
According to Spotify, eligible users will see Reserved offers directly on their Home screens, as well as in areas such as Search, the artist’s profile page, the Your Live Events feed, and the Now Playing screen.
Reserved listings will display tour dates, the ticket purchasing window, and a reminder option that allows fans to prepare before the offer expires.
Spotify will also send push notifications and email alerts to help ensure eligible users do not miss their opportunity.
A key aspect of the feature is that fans are not restricted to purchasing tickets for the nearest venue. Instead, they can choose tickets for any available date on the tour.
"Your window is typically around a day, with two tickets to the tour held for you to purchase at any point throughout that time. That said, to get the specific date, location, and seats you prefer, we recommend purchasing as soon as you know which show you want to attend."
With the launch of Reserved, Role Model becomes the first artist to offer fans advance ticket access through the new Spotify feature.
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