On a recent afternoon in San Francisco, a DoorDash driver was driving and walking around the neighborhood in an effort to locate the restaurant where he needed to pick up two orders.
One of the increasing number of executives who occasionally perform the hourly work that makes their businesses hum is Fang. Laxman Narasimhan, the new CEO of Starbucks, is a trained barista who works a half-day at a store each month. Dara Khosrowshahi, CEO of Uber, and David Risher, CEO of Lyft, occasionally shuttle passengers. On flights, Greg Foran, CEO of Air New Zealand, has been seen serving drinks and snacks.
The Associate Experience Week program, which encourages employees to shadow operations workers for a week to better understand their jobs, was recently relaunched by Amazon. For some managers, the program is a must. A1 Garage Door Service, which operates in 16 states, also requires all employees to acquire skills outside of their immediate responsibilities and encourages job shadowing. According to A1 CEO Tommy Mello, the policy encourages empathy and teamwork.
WeDash, on the other hand, has a robust program that requires thousands of salaried DoorDash workers in the United States, Canada, and Australia to complete at least four deliveries annually. Monthly deliveries are strongly encouraged by employees. They can finish those shifts during work time, and they keep any money they make.
Fang and the other two co-founders of DoorDash, Chief Executive Officer Tony Xu and Chief Product Officer Stanley Tang, made all of the deliveries themselves when they started the company a decade ago while they were still students at Stanford.
In 2015, the company launched WeDash to ensure that all employees received these insights. Tooth said there are a few special cases; For instance, if an employee is unable to drive, they might go shopping or work in the call center.
DoorDash has developed dramatically from that point forward. In 2022, in excess of 6 million DoorDash drivers — every self employed entity — satisfied 1.7 billion orders around the world. DoorDash now delivers to pharmacies, grocery stores, pet stores, convenience stores, and restaurants in addition to restaurants.
Fang, who delivers for at least an hour each month, sometimes with Xu and Tang accompanying him, claims that his experiences have led him to make substantial adjustments to the DoorDash app. He planned a time to deliver when he got back to California from his recent trip to the East Coast. However, when he returned home, he understood the time he had set was off by three hours on the grounds that the application expected he was still on the East Coast. He fixed that issue.
One more new element, presented for this present week, emerged from worker criticism in WeDash. The element, Run En route, allows drivers to determine where they need to begin making conveyances and afterward appoints them arranges that they can finish in transit.
Fang also encounters other driver frustrations. Some unacceptable location in the DoorDash application cost him time conveying orders from Bonchon, a Korean seared chicken chain. Fang only earned $15.50 for 51 minutes of work on the afternoon he drove with an AP video journalist. According to DoorDash, that is less than the $34 per hour that drivers in California typically earn, including tips.
It's also significantly less than what Fang gets as CTO. In 2022, his annual pay was $2.79 million, and Forbes estimated that same year that he was worth $1.1 billion. This shows the gap between those at the top of a company and those at the bottom.
DoorDash and others recently objected to a new New York City regulation that imposes a minimum wage for app-based food delivery workers that could nearly triple their average earnings in the coming years. DoorDash stated that it might go to court.
Nevertheless, the company is looking into ways to increase the dependability of drivers' earnings. It announced a new Earn By Time mode this week. In this mode, drivers will be able to earn a minimum guaranteed rate for the time they spend on a delivery, excluding tips. Drivers can still select the Earn Per Offer mode, which has always been their method of payment.
Fang stated that he also seeks feedback from a council of drivers and other employees because he is aware that he is limited in his understanding of the company's drivers' day-to-day work.
According to Carnegie Mellon University professor of organizational behavior Denise Rousseau, it is beneficial to ask employees to perform additional tasks within their company. Having senior pioneers take an interest, as DoorDash does, sends a significantly more grounded message.
Elizabeth Bitter, who delivers for DoorDash in Broomfield, Colorado, was unaware of the WeDash program; however, she has noticed app updates that simplify their work.
After each delivery, the DoorDash app used to ask if the delivery was good or bad and if the driver felt safe or unsafe. Bitter was appreciative of the safety concerns, but filling out the survey slowed deliveries, so the app's recent removal of that requirement was a relief. Drivers can now unassign themselves from an order if they have to wait too long at a restaurant with another recent update.