Jay Chou's Sanya Concert Concludes in Triumph: Over 150,000 Attendees Generate 1.1 Billion Yuan

A Jay Chou concert has injected robust momentum into Sanya's socioeconomic development, securing a strong start for the first quarter of the year. According to the Sanya Tourism, Culture, Radio, Television, and Sports Bureau, the three-day 2025 "Carnival" World Tour—Sanya stop (hereafter "the concert") concluded successfully.

The event drew 127,400 attendees at the venue, with 82% traveling from outside Hainan Province, alongside 34,000 fans participating in off-site activities. Collectively, over 150,000 attendees converged for this nostalgic musical celebration, generating a comprehensive economic impact exceeding 1.1 billion yuan. Notably, the concert marked the first single-day event in Sanya to surpass 40,000 attendees, solidifying its status as the largest-scale solo concert hosted at the Sanya Sports Center since its inauguration.

As host city, Sanya demonstrated unwavering commitment to safeguarding fans' musical pilgrimage, crafting a fan-friendly tourism brand characterized by warmth and hospitality. Cross-industry collaborations spanning culture, sports, tourism, commerce, and exhibitions launched themed promotional packages, strategically converting the concert’s short-term visitor influx into sustained economic growth.

Post-concert data highlights:

- Hospitality sector: 426,800 overnight stays citywide, a 7.86% year-on-year increase.

- Hotel occupancy: 81.57% average rate across 77 monitored hotels, up 5.95 percentage points YoY.

- Tourist attractions: Visitor numbers surged 42.15% YoY.

- Duty-free sales: 295 million yuan total revenue (including taxable goods), up 58% YoY.

Though the music has faded, Sanya’s "fan-centric" tourism campaign persists. A citywide coordination effort involving cultural tourism authorities, public security, transportation, emergency response, healthcare, and urban management ensured seamless logistics, delivering a safe, enjoyable, and memorable experience for attendees.

Fan moments that lit up the stage:

- “Since we’re in Sanya, let’s take 13 fan requests tonight—more than any other stop!”

- “Sanya’s energy is incredible! I should’ve performed here sooner,” remarked Chou during the show.

- Fans cheered as Chou playfully declared *Sunshine Nerd* “Sanya’s unofficial anthem.”

In his closing remarks, Chou thanked the Sanya Municipal Government and supporting agencies: “Your meticulous planning made this possible. I hope it won’t be long before I return.”

The concert’s success has established a replicable operational framework for hosting large-scale events, with Sanya officials emphasizing plans to attract more top-tier global artists. “We aim to position Sanya as a guest-friendly city and fan-pampering destination,” stated a bureau representative. “Collaborating with A-list performers remains central to our cultural tourism strategy.”